The Author Marketing Essentials Toolkit Series

This series of short, informative ebooks details the essential elements of an author's marketing toolkit, and how best to present them.

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In today's publishing industry, author marketing is very important, whether you are traditionally published or self-published. .

As an author you are, essentially, a small business. Your website is your showplace, and your book is your product. A reader, or potential reader, who comes to your site is more likely to purchase your book if you have an attractive, informative book page with appropriate links.

But what makes an attractive and informative book page? "Book Page Essentials" details the important elements of an effective book page, as well as the little extras that make it "pop". Whether you are traditionally published or self published, whether you build your website yourself, or hire someone to do it for you, "Book Page Essentials" will give you the tools you need to show off your book to its greatest advantage.

AVAILABLE NOV. 1

In today's publishing industry, author marketing is very important, whether you are traditionally published or self-published.

As an author you are, essentially, a small business. Your website is your showplace, and your book is your product. Media/Press kits are a very important part of an author's platform.
Did you know having a readily available media kit is an invaluable marketing tool, even before your book has been released, or even acquired by a publisher? Did you know that it is important to have not one, but two, each with subtly different information?
In "Author Media Kit Essentials" June Stevens Westerfield, best selling author and author brand & design specialist, details the importance of media kits for authors and what they should include.

AVAILABLE NOV. 15

An author's website is a key piece in an author's platform. It is the 24/7 face of your brand, and it's where readers go to find out more about an author and their books. A good author website presents the author's brand, provides information and entertainment, and increases book sales.

Setting up a website can often be intimidating, but it doesn't have to be. "Author Website Essentials" outlines the unique elements a professional author website should have, and why. If you are an author, whether you hire a professional website designer or do it yourself, "Author Website Essentials" will help you make sure you are making the most out of your online space.

AVAILABLE DEC. 6

What is an author platform? It it's most simple context, your author platform is everything you use to deliver your brand to readers and sell your books. It's not just the tools you use, but also the way in which you use them.

"Author Platform Essentials" outlines the most important aspects of an authors platform, from your author website to which social media outlets you should utilize.